Not many people have the opportunity to turn their most innate passion into a successful business, but Rashidah Ali did! The Bronx native opened her high end “shoetique” in Harlem, Bourgeoisie Shoes, back in 2007 at only 23 years old and have built her reputation off of exceptional customer service. I got the opportunity to get the busy bee to take a minute from building her empire to sit & talk with me about her journey, her inspiration, and her advice on everything shoes:

FashionManifesto.net: What inspired you to open a “shoetique”?
Rashidah Ali: What inspired me to open a shoetique is my true love for shoes. I always knew I was going to be a boss, but it was more so about establishing a game plan. Finding something that would not only be lucrative, but would also keep my attention. Each time I step into those show rooms, it’s like love at first site all over again.
FM: It seems like everyone is either closing or down sizing due to tough economic times, what made you decide to open/expand your store during these times?
RA: Well naturally one expects for the first three years to be a difficult transition when opening a new business. At the time when I opened, we hadn’t yet been declared in an official recession yet. So honestly, I planned for the first few years of challenges.
FM: There are tons of boutiques in New York City, what makes yours different?
RA: What makes Bourgeoisie Shoes different from any of the other boutiques in NYC, would have to be the experience. In addition to the merchandise that is hand picked by myself “no buyer” were offering a service that goes hand and hand. Either myself, or the sales rep give each individual unmatchable attention and advice. We offer refreshments and Hors d’ ourves while your there, in addition to a luxury delivery service.
FM: What are some of the designers you carry? Read More…
June 3, 2009
Categories: High-End, Interviews, Shoes, Shopping . Tags: Rashidah Ali . Author: Tara Decoda . Comments: Leave a Comment