Jimmy Choo Prepares For Sneaker Debut

24Apr10

After successfully conquering the high-end shoe and bag market and hitting a home run with their H&M collection, Jimmy Choo is now venturing into the sneaker market to snatch up some of the market share:

The “trainers” (London talk for sneakers) will range in price from $465-$595 and feature styles as versatile as patent, snakeskin, and suede. The shoe range, which will start with 6 styles, aims to target the stylish and savvy woman who wants to look just as good working out as she does dining with her beau. Umm, wasn’t this the same ideology Vanessa & Angela Simmons had in mind for Pastry? Moving on…

I am love, love, loving the snakeskin sneaker! The kicks will be released in May and available online and in all Jimmy Choo stores. But don’t be in a rush to get yours just yet, because of the six styles four already boasts a wait list.

Sidenote: Tamara Mellon taking the reigns on Jimmy Choo has to be one of the best business moves made in fashion. Man, that lady is pure genius!



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