Why Women Are Freaking Out About Their Hair!

27Nov09

4 words: Shu Umera Essence Absolue! This little bottle of magic have been causing chaos in hair salons all across the country. Could it be that a product is finally delivering on its promise to, well, do as it says?

Shu Umera Art Of Hair launched the must-have hair product just two short weeks ago and it sold out in hair salons everywhere, and waiting lists are already being formed. Apparently it’s a magic elixir for dry hair — it intensely hydrates, adds shine, and makes hair healthier overall. Blah, blah, blah… that’s what they all say right? Well hair care professionals are saying it’s true! It’s all of the above and then some:

Daniel Jones, co-owner of Muse Salon in Alpharetta, GA says, “This product is incredible. Quite simply, there have been so many other products on the market that try to mimic what Essence Absolue does. This product makes for a perfect blow dry and closes the cuticle so your hair is left with a beautiful luster.”

According to Joseph Cozza, owner of Joseph Cozza Salon in San Francisco, “It is the one product that can control frizz, tame waves and add shine and volume to almost any hair type.”

And Bobby Cooper, founder of Bobby Cooper Salon in Indianapolis, IN says, “I love how sheer this product is on the hair. It really is the best product I have found to fill in the dry porous areas because it is so moisturizing.”

Trying to keep up with the influx of requests, Shu Uemura is trying to push production and get more product into salons and online by mid-December. You can add your name to the waiting list here to get in on the action, for a whopping $65. Sounds like it’s worth it if you’re serious about the care of your hair. You can find out more about the Shu Umera Art Of Hair collection here.



2 Responses to “Why Women Are Freaking Out About Their Hair!”

  1. “According to Joseph Cozza, owner of Joseph Cozza Salon in San Francisco, “It is the one product that can control frizz, tame waves and add shine and volume to almost any hair type.”

    That “almost any hair type” is what caught my eye. Has this been tested on African-american hair or even Mixed ethnicity hair? Not hating, just wondering.

  2. hair care should also be supplemented with oral vitamins and minerals, biotin helps a lot in making healthy hair ~’*


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