Gucci Taps Rihanna

15Jul08

Rihanna is officially teaming up with the prestigous Italian fashion power-house Gucci. Check out the report:

Rihanna, having given a stellar performance at Gucci’s UNICEF fundraiser during New York Fashion Week in February, will be furthering her relationship with the fashion house by starring in the label’s first ad campaign for the children’s charity.

To showcase its collaboration with UNICEF, Gucci’s creative director, Frida Giannini, chose the songstress for her strong personality. Giannini explained they had decided to dedicate a full ad campaign, more than just creating products, in order to really come out and show the commitment they have towards UNICEF. A beautiful musician was the perfect icon for their campaign.

The campaign is called Tattoo Heart and will be out December. It will feature Rihanna in limited edition Gucci products for UNICEF, in which 25% of sales will go to the charity.

Congrats to Rihanna!



2 Responses to “Gucci Taps Rihanna”

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  1. 1 Rihanna’s Gucci Ad’s (Finally!)+ New CoverGirl Ad’s « Fashion Manifesto ||Because Style Doesn’t Happen Over Night

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